How to Choose Your Real Estate Agent

When you’ve finally decided to sell your home, choosing a real estate agent can be challenging. The difference between a fantastic agent and a not-so-good agent can end up costing you thousands of dollars. It’s natural to be apprehensive about selling your property, as for many people, it is one of the most significant financial transactions you’ll be involved in, in your lifetime. So how do you decide on a real estate agent?

The team at ACTON can help give insight into what you should be looking for, so consider these things before handing over your home to a real estate agent in Perth, WA.

Choose a local area expert

When you are selling your home, you need a real estate agent who has in-depth knowledge of your suburb. An experienced real estate agent will value your property accurately and understand your location’s unique selling points. Find an agent who is a specialist in your suburb. Here at ACTON, our team of professionals is located throughout Perth’s metropolitan areas and has excellent knowledge of each location’s benefits. From the coastal suburbs of Cottesloe and City Beach to luxury properties along the banks of Swan River and the prestigious western suburbs of Perth, ACTON has a real estate agent to suit you. Local knowledge of schools, demographics, public transport options, and local attractions are invaluable when dealing with prospective buyers.

Your real estate agent in Perth should also be aware of new developments, new shopping centres, or even incoming infrastructure (like the northern freeway extension), which can make all the difference to buyers.

Ask prospective agents about their selling history

A professional real estate agent will be happy to share their history with you and aptly demonstrate a history of selling properties like your own. An established pattern of selling similar places means they have direct experience in your market and potentially have prospective buyers lined up.

Discuss professional imagery

Professional photography can be the key driver of a property attracting multiple open home attendees. A good agent will include videography, as many people prefer viewing virtual tours before attending a home inspection. Ask your agent which video options they include as part of their marketing package and be confident when asking for examples of prior work they have produced – after all, you want your home shown in the best light. Drone footage can add a “wow” factor.

Ask for an outline of what your home’s marketing campaign

While the property market is booming in Perth, you may think a marketing campaign is unnecessary. However, an effective advertising campaign can add thousands of dollars to your sale price and help you reach a sale even faster. Most potential buyers view properties online as soon as they are listed, but any extra promotion your agent can offer will likely add to the selling price. Advertising across multiple channels (digital, print, and social) can dramatically increase the audience of potential buyers.

Go with your gut

Establishing good relationships is imperative for a successful property. If you have any hesitations about your prospective agent, go with your gut. People will buy from an agent they like. Please chat with several different agents and go with the one you feel a connection with, as they are more likely to listen and respond to any concerns you have.

The most important question to ask your prospective real estate agent is this:

  1. How do you plan to sell my property?

Ask them to explain their answer as it is an opportunity to demonstrate their knowledge and local market insights, giving you confidence; they have your best interests at heart.

How to choose the right real estate agent

An exceptional real estate agent is your greatest asset when it comes to selling your home. Real estate agents provide expertise, knowledge, and skills that are vital in property sales and negotiations. They understand the market, know what buyers are looking for in your area, and how to maximise your profit. Before you engage a real estate agent in Perth, do the following:

  • Check qualifications to make sure they are a licensed real estate agent
  • Check any reviews you can find
  • Ask how many properties they have sold
  • Download their agent report to see comparable sales, reviews, rankings, and statistics tailored to your address.

Need some extra help?

Download ACTON’s Ultimate Sellers Guide for all you need to know about selling your home. This comprehensive guide steps you through everything you need to consider during this exciting time.

Why choose ACTON as your Real Estate Agents in Perth?

ACTON Real Estate has strategically located offices around the elite Swan River, western suburbs, and up and down our wonderful coastline from Mandurah to Mindarie. Known and respected as one of Perth’s premier real estate agencies, we can’t wait to help you find your new home or investment property.

Contact us today to speak with our team of highly skilled and knowledgeable real estate agents and learn more about our available properties.