ACTON and Belle Property Announce Merger

ACTON Belle Property
Acton Managing Director Travis Coleman said the merger represents an exciting time.

52-year old Western Australian property agency ACTON has announced a strategic merger with Belle Property as part of a national and international expansion plan.

ACTON Managing Director, Travis Coleman, told The Property Tribune the merger represents an exciting time, noting it opens up countless opportunities for all involved.

“This merger makes ACTON part of a network that transacted $16 billion worth of residential house sales annually,” said Mr Coleman.

“For our people here, it means more networking, training and marketing opportunities and provides a platform for growth.”

“We’re thrilled to welcome ACTON into our innovative agency model, and in doing so create Australia’s first premium national real estate network,” said Belle Property Group CEO, Peter Hanscomb.

Belle Property opened an office in Broome earlier this year, their first Western Australian office.

The merger with ACTON adds another 20 offices to the group’s west coast portfolio and provides a springboard into premium Asian markets.

The 20 offices mostly cover the Perth metropolitan area and include four ACTON South West offices in Busselton, Bunbury, Dunsborough and Margaret River.

Mr Hanscomb added the merger is a win-win for all parties.

“The local Western Australia market will get the spotlight it deserves through our network’s extensive national reach and exclusive partnership with Leading Real Estate Companies of the World, while Belle Property will gain greater connectivity to important Asain markets by operating in the same business timezone.”

ACTON will continue to operate independently while offices and teams will be integrated and supported by the brand’s award-winning corporate teams and training programs.

– Liam Wignell
The Property Tribune
30 July 2021, 2:00 pm